Lucozade wanted to bring music together with a new ‘social energy’ positioning.
To achieve this, The YES List was created, a campaign harnessing the creative energy of seven of the world’s most talented music artists, to capture their radical takes on the iconic Lucozade bottle design.
Each one of these brand ambassadors – the cream of current urban talent across the UK and the US – encapsulated the spirit of the brand’s energy.
Each artist had their own bottle designed to encapsulate their passions and inspirations
IPM 2012 – Gold, On-Pack promotion
To achieve this, The YES List was created, a campaign harnessing the creative energy of seven of the world’s most talented music artists, to capture their radical takes on the iconic Lucozade bottle design.
Each one of these brand ambassadors – the cream of current urban talent across the UK and the US – encapsulated the spirit of the brand’s energy.
Each artist had their own bottle designed to encapsulate their passions and inspirations
IPM 2012 – Gold, On-Pack promotion
Lucozade Energy
