To celebrate BMW’s centenary, MINI designed a new concept car, which explores the future of car sharing in a radically personalised way. To launch the car and give the world a glimpse of the possibilities that lie ahead, we invited three artists to explore the future of personalisation in design, technology and fashion. The campaign culminated in a future-gazing event in London where the MINI of the future was unveiled and our future-shaping artists conducted live experiments to show how design and technology will influence the journeys we'll be taking in the future.

A series of posters were created to brand the event, which was influenced by the unique dashboard of the MINI concept car.

MINI
The Future Shapers